THE MIDLIFE EDIT
90% of women in midlife report feeling unseen & invisible. We are creating a world where they are celebrated, supported, and thriving.
The MidLife Maze
Our Purpose
The story of Vividly began with a simple idea – to create a platform that empowers women to transition, edit and flourish through midlife.
Transition
Midlife is a node of transition in a woman’s life. The kids may be leaving home, relationships are evolving, careers are shifting gears, and the body is changing. Through this transition, it is difficult to find trusted, science-backed, experts in a highly fragmented ecosystem.
Midlife edit
A new chapter is unfolding in this season of life. Fewer familial responsibilities bring freedom and hard-earned disposable income can be repurposed for things that give us joy. To evolve from the “midlife mess”, we need a “midlife edit” to tailor our time, energy, priorities and our focus. We need to move forward with purpose and let go with grace.
Flourishing
Vividly fully believes that midlife can be a time of great human flourishing. Embracing the transition and the midlife edit to get to the other side where flourishing lies.
Our Experts
The 3 Pillars of Vividly
Vividly is founded on the premise that the 3 pillars of self, career and purpose create harmony and refuel your midlife with energy.
Self
within which we offer well-researched and engaging ways to tend to physical, mental and emotional well-being.
Career and Finance
includes support, advice and thought partnership, as well as time-tested strategies to nurture your career aspirations.
Purpose
which encompasses thought partnership to tune into your deep, fulfilling sense of purpose and define your life’s north star.
BY THE NUMBERS
%
of women in midlife dropped out of the workforce in 2022, whereas only 6% of mid-life men did.
%
of women in midlife report feeling “unseen” & “invisible.”
%
of women in midlife wished that they didn't have to do this alone.
Our Product
Expert Content
Vividly offers exclusive videos, podcasts and blogs on topics ranging from your physical health, nutrition, personal finances or the next step in your career.
Coaching
Vividly partners with expert coaches that share tips, best practices and real-stories that help you tend to your whole self: your physical health, your emotional well-being, your career, your finances and your purpose.
Community
Vividly has a safe, vibrant and nurturing community on our social media platforms for women in midlife that members can turn to in happy and difficult times for support, answers and friendship.
COURSES (coming soon!)
Vividly offers courses with world-class experts that are goal-oriented and full of actionable advice so you feel prepared for the next step on your midlife journey.
Calendar
Our experts share valuable insights for women on their midlife journey. Check out all of our sessions and content on our Instagram.
Nina’s Transition
Nina’s life changed irreversibly when a catastrophic injury, diagnosed as Neuropathic Pain Management Syndrome, left her in crippling pain throughout her head, face, ear, neck teeth and upper spine. Immediate interventions did not work, and over 6 years, Nina had to undergo several hospitalizations, surgeries and extensive rehab.
Nina’s Midlife Edit
But Nina pushed herself forward through her rehabilitation to make a full recovery after 6 years. When she re-emerged, ready to pick things up from where she had left off, two things had happened: One, the corporate world did not want her anymore, seeing her as a woman over 40 with a significant career break, and Two: she was a different person left changed by her health odyssey in search of a purpose that she could channel her time and energy toward.
Nina’s Flourishing
Nina became intrigued by social impact and enrolled into a social entrepreneurship program at Stanford where she met other midlife women in the midst of similar inflection points and significant transitions. It was through this community and immersive educational experience that Nina realized that her life’s meaning was to help women in midlife transform the mess into a celebration.
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As she spoke with midlife women, interviewing over 350 of them from all walks of life, she saw a pattern: every single one of them was navigating this life transition uneasily, wanted an edit and was seeking to flourish in one or more aspects of their lives after. This has strengthened Nina’s belief that midlife is an important, under-discussed, poorly understood node of transition in a woman’s life. She founded Vividly as a solution to it.
Live Vividly
Have a question? We’d love to hear from you!
